Telling Your Brand’s Story

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This presentation was from a panel I sat on called Supercharging Your Business Growth Through Storytelling for the NY Technology Council. The focus of the panel was to explain why storytelling has become such an integral part of marketing campaigns and to provide tips to brands and marketers on how to develop better storytelling techniques.

Unlocking the Mystery of Cloud Chamber – An Interview With Christian Fonnesbech

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See on Scoop.itTransmedia is the Name of the Game

Cloud Chamber, an online, interactive mystery, will open this year’s New York Film Festival Convergence program. In this interview I speak with creator, Christian Fonnesbech who explains the process of getting a large scale project off the grou…

Jen Begeal‘s insight:

My latest article for the Transmedia Coalition is an interview with Cloud Chamber creator, Christian Fonnesbech.

See on transmediacoalition.com

“Something Terrible Has Happened Here”: The Crazy Story Of How “Clue” Went From Forgotten Flop To Cult Triumph

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See on Scoop.itTransmedia is the Name of the Game

That a high-concept, fast-talking farce based on a board game was a box office bomb in 1985 is no huge mystery. But figuring out how it became an enduring favorite is a Hollywood whodunit for the a…

Jen Begeal‘s insight:

I have always had a secret love afair with Clue, and admittedly to this day if it comes on TV while I’m home, I will stop channel surfing to watch it from wherever I am in the story. Coming from a place now with a better understanding of film distribution, financing, production and telling stories across-platforms I wonder what Clue would be like if made today. Would audiences be asked or allowed to interact through second screen devices, or pick and choose the ending of their choice? The possibilities today would be endless with a story that had such great acting talent, writing and directing. Maybe we need to look back on these "cult classics" and learn from the concepts developed by these directors and incorporate some of their visions into our own projects.

See on www.buzzfeed.com

“Transmedia” Conversations: Working-Class Studies and Expanding Audiences

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See on Scoop.itTransmedia is the Name of the Game

A classic conundrum of academic writing about social class is that its style and concerns often exclude readers who are themselves from working-class backgrounds. As a teen-ager growing up in an in…

Jen Begeal‘s insight:

Today’s "aha" moment: "What is striking is not that this “transmedia” project is getting out the word about a finished project, but that it has generated discussions that are shaping the project itself."

See on workingclassstudies.wordpress.com

Advice for the Next Generation of Transmedia Producers – An Interview with Chris Pfaff

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See on Scoop.itTransmedia is the Name of the Game

At this year’s Transvergence Summit in Los Angeles, I had the chance to sit down with Chris Pfaff, CEO of Chris Pfaff Tech Media. Chris, is a veteran producer and strategist in the new media and technology industries.

Jen Begeal‘s insight:

My latest interview for the Transmedia Coalition.

See on transmediacoalition.com

27 things to know before you work in social media

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See on Scoop.itWhy the Second Screen Matters

Manage a Twitter feed or Facebook account, or write a blog? You’ll be able to relate to many (maybe all) of the items on this list.

Jen Begeal‘s insight:

This is absolutley spot on, now if I could just get everyone to read it…

See on www.ragan.com