Recently I had of the privilege of being interviewed for the TEND Strategic Partners podcast, Smashing the Plateau. During the interview I spoke about my experience building communities using traditional storytelling techniques for my clients in the technology, start-up and entertainment industries. A few points that I touch upon during the podcast are: Entrepreneurs always have ideas so... Continue Reading →
I've been giving a lot of thought to happiness lately, which is admittedly a bit strange for me as I am not by nature an introspective person (something that I am actively working to change). I understand that awareness of one's emotions is important to growth as an individual, however, and as someone who has struggled with... Continue Reading →
While VR content will allow audiences to explore more fully the world of the film they are watching, there are questions arising as to how narrative structure will have adapt to the these new technologies. The questions then become, will we change the way we tell visual stories and what will this new way of... Continue Reading →
I love a good, smart social media campaign as much as the next marketer, and today's mentions did not disappoint. From kittens to tacos to capitalizing on Halloween shenanigans, here are my list of today's top social media marketing campaigns. #UberKittens: Did you know today was national cat day? You didn't? Well then just head on... Continue Reading →
This presentation was from a panel I sat on called Supercharging Your Business Growth Through Storytelling for the NY Technology Council. The focus of the panel was to explain why storytelling has become such an integral part of marketing campaigns and to provide tips to brands and marketers on how to develop better storytelling techniques.
See on Scoop.it - Transmedia is the Name of the Game Cloud Chamber, an online, interactive mystery, will open this year’s New York Film Festival Convergence program. In this interview I speak with creator, Christian Fonnesbech who explains the process of getting a large scale project off the grou... Jen Begeal's insight: My latest article... Continue Reading →
See on Scoop.it - Transmedia is the Name of the Game That a high-concept, fast-talking farce based on a board game was a box office bomb in 1985 is no huge mystery. But figuring out how it became an enduring favorite is a Hollywood whodunit for the a...Jen Begeal's insight:I have always had a secret... Continue Reading →
See on Scoop.it - Transmedia is the Name of the Game A classic conundrum of academic writing about social class is that its style and concerns often exclude readers who are themselves from working-class backgrounds. As a teen-ager growing up in an in...Jen Begeal's insight:Today's "aha" moment: "What is striking is not that this “transmedia”... Continue Reading →