The Second Coming of the 30-Second Spot

Proof once more that I have a face for radio and a voice for newspaper, here is a video of the panel I sat on during Social Media Week New York last week at Click 3X. The panel, titled ‘The Second Coming of the 30-Second Spot’ examined the re-birth of the 30 second television ad as a narrative platform and the future of integrated advertising using social media and second screen technology.

Screen Shot 2013-02-27 at 5.29.00 PM
The Second Coming of the 30-Second Spot

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s