Sharknado Preparedness

On Thursday, July 11, 2013 SyFy Network aired The Asylum’s Sharknado a B-Movie that embraced its genre status, and took twitter by storm.

Starring Tara Reid and Ian Zerling, the movie drew 1.4 Million viewers, a respectable number for a Sy…

Jen Begeal‘s insight:

Sharknado reminds us that our viewing habits haven’t so much changed as evolved, thus allowing for deeper audience engagement and branded integration.

See on transmediacoalition.com

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